Swansea City has recently made headlines with the unexpected announcement that Real Madrid midfielder Luka Modric has become a minority owner of the club. The move by the 2018 Ballon d’Or winner to invest in the Swans is part of a growing trend of active footballers venturing into team ownership, following the likes of Kylian Mbappe and Sadio Mane.
At 39 years old, Modric has confirmed that he has no plans to retire from playing with Real Madrid and is committed to extending his stay at the Bernabeu. Joining an ownership group that includes Andy Coleman, Brett Cravatt, Nigel Morris, and Jason Cohen, who acquired the club in November last year, Modric expressed his excitement about the opportunity. He highlighted Swansea’s strong identity, dedicated fanbase, and ambition to compete at the highest level.
Despite Modric’s ongoing playing career, it is unlikely that he will be heavily involved in the day-to-day operations of Swansea City. His decision to invest in the club is seen as a strategic move to diversify his investments and be part of an ownership group that is focused on taking Swansea back to the Premier League. Laurie Pinto, CEO of Pinto Capital, emphasised that Modric’s involvement is a calculated decision to align with a club with growth potential and a passionate fanbase.
The arrival of Modric as an investor at Swansea City has generated significant excitement and positive attention for the club. With his global name recognition and respected reputation in the football world, Modric’s association with the Swans is expected to benefit both the club and its commercial partners. The move is viewed as strategic and meaningful, rather than a mere publicity stunt, with the owners aiming to leverage Modric’s stature to enhance the club’s profile.
Swansea City, which recently reported a pre-tax loss of £15.2m in the latest financial year, sees Modric’s involvement as a valuable asset to inspire and support players at all levels of the club. Chief executive Tom Gorringe expressed confidence in Modric’s commitment to Swansea’s journey towards success on and off the pitch. Modric’s endorsement of the club’s ambition and his genuine desire to contribute to its improvement are seen as instrumental for Swansea’s future growth.
As Swansea City looks ahead to the upcoming seasons, the collaboration with Luka Modric signifies a significant milestone in the club’s evolution. The decision to bring in a high-profile investor like Modric is seen as a strategic move to enhance the club’s global visibility and attract new opportunities. The Swans aim to build on this partnership to strengthen their position in the football world and achieve their long-term goals for success. The football community eagerly anticipates the impact of Modric’s investment on Swansea City’s future trajectory.