**Andy Murray Launches New Career Venture Following Djokovic Coaching Split**
In a significant shift away from his celebrated tennis career, Andy Murray has announced the beginning of a new professional chapter, just days after concluding his coaching relationship with world-renowned player Novak Djokovic. The move, which signals Murray’s transition from professional sport to the business world, has caught the attention of both fans and industry observers alike.
The abrupt end to Murray’s brief but high-profile partnership with Djokovic came after only six months. The former British No.1 and two-time Wimbledon champion joined Djokovic’s coaching team in November of last year—a move that surprised many in the tennis community given their history as fierce on-court rivals. During their stint together, Djokovic reached the semi-finals at the Australian Open, but after only four tournaments they agreed to part ways. Both men expressed gratitude and respect for the experience, with Djokovic acknowledging Murray’s dedication and friendship, and Murray thanking Djokovic for the opportunity and wishing him luck for the rest of the season.
Following speculation about his next steps—some suggesting potential coaching roles with rising British talents such as Emma Raducanu or Jack Draper—Murray has instead revealed his intention to venture further into the world of investment. He has now assumed the position of associate partner at Redrice Ventures, a London-based investment firm, where he will oversee a new athlete advisors group known as the Redrice Sports Collective. This initiative is specifically targeted towards unearthing fresh investment opportunities, with a focus on sports businesses.
Murray’s relationship with Redrice isn’t entirely new. Back in 2018, he collaborated with the firm on the co-investment in Castore, a high-end sportswear brand. Reflecting on his new role, Murray remarked, “It’s difficult to step away from a sport like tennis, which has been so all-consuming for me for so long, and then not have anything to fill that void.” He also highlighted a challenge faced by many former athletes: finding purpose after retiring from the sporting spotlight. “I’ve seen it before with other athletes—when they haven’t had other interests straight after sport, it becomes hard for them to know who they are,” he said. “I’m also only 38 years old, so that’s a long time to be retired. My plan was always to spend more time on my other business interests once I’d finished playing tennis, and I’m enjoying starting to work on some of those projects now.”
Redrice Ventures issued a statement acknowledging that Murray is still “working through his next steps post-tennis.” The company indicated that his involvement and time commitment are expected to become clearer as the partnership evolves, particularly now that he has concluded his coaching tenure with Djokovic.
Murray’s foray into business is not entirely uncharted territory. Alongside his wife Kim, he owns the esteemed Cromlix Hotel in Scotland, acquired in 2013 for a reported £1.8 million. Under their stewardship, the hotel has become a sought-after luxury venue. Murray was also an early supporter of Game4Padel, now the leading provider of padel courts in the UK, and has formed a partnership with the crowdfunding platform Seedrs to invest in a series of promising start-up enterprises.
For many sports professionals, adapting to life after retirement can pose considerable challenges, from finding new passions to establishing a fresh professional identity. Murray’s approach—actively engaging with a new sector—demonstrates his determination to channel the drive that characterised his sporting career into business and investment.
The tennis community and Murray’s fans will undoubtedly watch his latest venture with keen interest, as the Scot seeks success in an entirely new arena. While he has not closed the door on further coaching opportunities in the future, it is clear for now that his priority lies in developing his role at Redrice and pursuing business interests off the court.
Murray’s journey from the grass courts to the boardroom illustrates a passionate commitment to lifelong development—one that will inspire not only athletes grappling with life after sport, but anyone facing the challenge of reinventing themselves for a new professional chapter. As the story unfolds, much anticipation surrounds the direction Murray’s second act will take, both in the sporting world and beyond.