Tesco has recently been receiving a flurry of praise from shoppers for its latest F&F clothing collection, as enthusiastic customers take to social media to compliment the supermarket’s “sensational” range—particularly a £19.50 dress that’s quickly become the talk of the town. With supermarket fashion on the rise, Tesco’s latest releases seem to have struck a chord with those looking for stylish and affordable summer wear.
Much of the buzz began when fashion and beauty blogger, known online as Chloewarfieldx, shared her latest Tesco fashion finds with her followers on TikTok. In a candid video that garnered plenty of attention, Chloe walked viewers through her shopping haul, which included several on-trend pieces. She started her review by praising Tesco for offering what she described as impressive options this season, writing in her caption, “Ummmm hello TESCO you superstar.”
Her video featured her trying on a range of F&F items, beginning with a vibrant £25 puff-sleeved dress in pink—a piece which won her over not just for its striking appearance, but also for the always-desirable addition of practical pockets. Such small details have often been a deciding factor for many shoppers when purchasing summer dresses.
Chloe then displayed a pair of F&F leopard print denim shorts, retailing at £18. These shorts, made from a soft cotton blend, are suggested by Tesco as the ideal choice for warmer weather, thanks to their playful print and classic, functional design complete with belt loops and pockets. The supermarket’s site promotes pairing them with a basic T-shirt and comfortable trainers for a laid-back, contemporary look.
The showcase continued with the F&F Ruffled Tiered V-Neck Midi Dress, priced at £36, which featured cascading layers, an elasticated waistband designed to flatter a variety of body shapes, and a lower V-shaped back with a tie detail for extra feminine appeal. Tesco suggests accessorising this dress with metallic heels and a statement clutch for a look that easily transitions from day to night.
Yet, the pièce de résistance of Chloe’s try-on haul was a new strapless cream dress, which instantly became the favourite among viewers and the influencer herself. This bandeau-style number combines a fitted bodycon upper half with a flowing maxi skirt and, importantly, comes complete with pockets. Its £19.50 price tag and availability in three neutral tones—stone, black, and khaki—add to its wide appeal, although it currently can only be found in-store.
Shoppers were quick to add their voices in the comments below Chloe’s video. One person gushed, “That last dress is stunning!” while another confirmed, “Bought the last dress today and it’s honestly soooo gorgeous on. They do it in black as well and a gorgeous khaki green kinda colour too.” Demand seems high, with some commenters expressing their plans to visit local Tesco stores in hopes of finding the must-have dress before it sells out.
The stand-out strapless dress wasn’t the only piece drawing admiration. The hot pink puff sleeve dress that opened Chloe’s video also received nods of approval, with one customer reminiscing, “I got the pink dress last year (in green), it’s stunning on.” Feedback such as “Tesco doing BITS!” and “Tescooo are slaying” highlights the broader excitement around the collection.
As fashion trends continue to favour accessible and affordable pieces, Tesco’s F&F range is earning recognition for offering style, value, and versatility. It also reflects a growing trend in the retail sector; supermarkets are no longer just about groceries but are increasingly destinations for high street-inspired fashion.
While not all of the featured items are currently available for online purchase, many shoppers remain undeterred, planning trips to their nearest Tesco stores to get their hands on these fresh releases. For many, the appeal lies in the combination of affordability, quality, and trendiness that rivals more established fashion retailers.
With positive reactions showing little sign of slowing, it appears that Tesco’s reputation as a “superstar” among budget-conscious fashion fans is firmly intact. As the summer unfolds and more shoppers discover the new collection, it will be interesting to see how Tesco’s clothing range continues to evolve—and whether the humble supermarket brand can hold its own against more traditional high street names.