**Ozzy Osbourne Auctions His DNA in Unconventional Rock Memorabilia Campaign**
Rock legend Ozzy Osbourne, revered worldwide as the “Prince of Darkness”, has launched an unexpected and eccentric new offering for fans—his DNA, encased within empty cans of iced tea, retailing at a staggering £335 each. The former Black Sabbath frontman, known for his boundary-pushing antics, has once again surprised the music world with this collaboration.
The quirky campaign comes in partnership with Liquid Death, a brand famed for its tongue-in-cheek “murder your thirst” slogan and its unconventional marketing stunts. Dubbed “Infinite Ozzy”, this latest initiative allows the most dedicated of followers the opportunity to own a piece of rock ‘n’ roll history imbued with the genetics of its infamous icon.
The limited-edition collection features just ten cans, each one previously sipped from by Osbourne himself. After drinking, the cans were carefully resealed and contain traces of the singer’s DNA. As part of the promotion, Ozzy personally autographed each can, making them not only a collector’s item but potentially a curiosity for the ages.
Liquid Death’s spokespersons explained the rationale behind the campaign with characteristic humour, saying, “If the day ever comes when science and law permit, fans could attempt to use this DNA to clone Ozzy Osbourne and keep his legacy alive for centuries.” This playful nod to future technologies has piqued both interest and amusement online.
Ahead of his scheduled farewell performance with Black Sabbath at the “Back To The Beginning” charity concert on 5 July at Birmingham’s Villa Park, Ozzy reflected on the project. “Clone me, you bastards,” he quipped, never one to shy away from his own mythos or pithy humour. This final show is being billed as a crowning moment in a career characterised by dramatic turns and survival against the odds.
Beyond his latest marketing venture, Ozzy continues to make headlines for his resilience. His career has been disproportionately marked by health scares and injuries. Famously, he has survived numerous overdoses, a notorious incident involving the biting off of a bat’s head, and a serious quad bike crash in 2003 that led to lasting spinal complications. Furthermore, he has battled a mild form of Parkinson’s disease, which he first disclosed publicly in 2020 after years of speculation.
In recent months, Osbourne has spoken about the intensive preparations required for his upcoming gig. On his “Ozzy Speaks” podcast, he detailed a strict rehabilitation regimen, including a trainer specialising in post-accident therapy and constant health checks involving a blood pressure monitor and heart rate tracking device. “It’s hard going, but he’s convinced he can pull it off for me,” the rock star admitted, acknowledging the balance between determination and physical reality.
Debate remains as to whether Osbourne will perform standing or seated at his farewell event, given his ongoing health challenges. His well-publicised 2019 fall destabilised previously inserted metal rods, further complicating his spinal issues. Despite these setbacks, Ozzy’s commitment to his fans and live performance remains as unyielding as ever.
The “Back To The Beginning” concert promises a stellar line-up, featuring heavy metal titans such as Metallica, Slayer, Pantera, Gojira, Alice in Chains, Anthrax, and Mastodon, among others. The event is set to be a memorable conclusion to a legendary chapter in British rock history.
Osbourne’s foray into DNA-themed memorabilia may seem far-fetched, but it is perfectly on-brand for an artist whose musical and personal persona thrive on unpredictability. Whether seen as a tongue-in-cheek commentary on celebrity culture or a heartfelt parting gift to his audience, the sale of “Infinite Ozzy” cans shows that even as he nears retirement from performing, his ability to provoke conversation remains undiminished.