**Wales Unveil Uplifting Official Anthem for Women’s Euros Featuring The Voice Star Liss Jones**
As excitement builds across Wales in anticipation of the Women’s European Championships, an official anthem capturing the nation’s hopes and dreams has been launched to rapturous response. Titled **‘Never Gonna Break Her’**, the song is making waves online, drawing praise from football supporters and music fans alike for its empowering spirit and rousing melody.
Fronted by Merthyr Tydfil-born Liss Jones, who initially captured public attention as a standout contestant on **The Voice UK** back in 2015, the track is more than just a musical accompaniment to a sporting tournament. Written by Cardiff-linked Grammy-winner **Amy Wadge**, it represents a landmark moment in Welsh women’s football, marking the team’s historic qualification for their first ever major finals.
The Football Association of Wales (FAW) has described the new anthem as an “anthemic pop song”, brimming with the same determination and drama that characterised the squad’s journey to this year’s championship. Inspiration for the piece was drawn directly from the players’ own motto: “To play for change. To play to inspire. For us. For them. For her.” These words echo through the song’s lyrics and message.
A dynamic and visually impactful music video was released in tandem with the single. Incorporating both archival and current footage, the video weaves the narrative of Wales’ ascent, celebrating the athletes, supporters, and community that propelled the team to the finals. Liss Jones herself stars prominently, further solidifying her connection to the pride of Wales. Social media reaction has been overwhelmingly positive, with fans labelling the song a “banger” and championing its infectious spirit.
Despite growing acclaim, Liss Jones maintains a grounded perspective. With her roots in competitive music – including a performance at the London Palladium – she also works day-to-day as a delivery driver for her family’s mechanics business. Jones credits her drive and passion for challenging gender stereotypes as an essential thread in both her career and personal life. Speaking of her involvement with the anthem, she remarked, “Being chosen to sing ‘Never Gonna Break Her’, the official anthem for the Cymru National Team, is the honour of a lifetime… This song is for [the team], but it’s also for every woman who’s ever been told she can’t.”
Writer **Amy Wadge**, whose credentials include collaborations with international superstars such as Ed Sheeran (with whom she won a Grammy for ‘Thinking Out Loud’), Alicia Keys, and Kylie Minogue, has strong ties to Wales, having studied there during her youth. Wadge’s enthusiasm for championing Welsh talent is clear, stating, “I always love when I get the opportunity to work with artists from Wales because we have so many talented people here. Liss Jones has got an iconic voice… I think she is one of the best singers we have in Wales vocally and she’s also a brilliant person, so it’s been wonderful.”
Representatives from the FAW mirrored these sentiments, recognising the song’s potential reach and emotional impact. Melissa Palmer, Senior Public Relations & Campaigns Manager at the FAW, commented, “For a tournament that represents a generational milestone in Welsh football, it felt only right to collaborate with a songwriter as celebrated and respected as Amy Wadge. We wanted an anthem that felt powerful, proud, and deeply meaningful, and both Amy and Liss Jones have brought that to life in an unforgettable way.”
Both Wadge and Jones confirmed their deep personal connection to the track, emphasising its dual purpose as both a crowd-rousing football anthem and a tribute to every woman striving for recognition. “Never Gonna Break Her” is not simply a song for a tournament; it is a statement of intent and a marker of progress within and beyond sport.
Fans eager to join in the celebrations can access the song across all major streaming platforms, ensuring maximum reach ahead of the Euros. The music video further enriches the experience, building on the growing anticipation surrounding the Wales women’s football team as they take centre stage on the continental stage.
As the tournament approaches, the anthem is poised to become a rallying point for the nation, emblematic of both sporting ambition and the capacity for music to inspire and unify. The release underlines the growing confidence and recognition surrounding women’s football in Wales—an accomplishment celebrated not just through victories on the pitch, but also in the powerful songs and stories that accompany them.