**Leapmotor Electrifies London with Unusual Offer: Free Bungee Jumps for Visitors Considering Electric Vehicles**
In an imaginative drive to convert more Britons to electric car ownership, the new automotive brand Leapmotor has launched a daring campaign in the heart of the capital. The company is offering complimentary bungee jumps to individuals who visit its pop-up showroom in a bold effort to encourage a shift away from petrol and diesel vehicles.
Taking place at Coram’s Fields in central London today (Wednesday 25 June), the event has certainly caught the attention of the public. From 10am to 5pm, up to 100 fearless participants are being given the opportunity to leap from an immense 160-foot crane—equal in height to an Olympic swimming pool stood on end. The exhilarating experience is available on a first-come, first-served basis, adding a layer of excitement and competition to the day’s activities.
The rationale behind this somewhat unconventional marketing ploy is clear: just as making the switch to an electric vehicle can seem daunting, so too does stepping off a high platform with only a bungee cord for company. Leapmotor hopes that, by confronting one fear head-on, Londoners might be emboldened to embrace a new era of motoring.
For those contemplating the jump, the bonus is a panoramic view of the city’s renowned skyline. From the top of the crane, participants can take in breathtaking sights such as The Shard, The London Eye, and The BT Tower—all before hurtling towards the ground in a controlled adrenaline rush.
Damien Dally, Managing Director of Leapmotor UK, underscored the intention behind the event: “Facing a bungee jump is daunting for many, but life is about stepping outside your comfort zone. We want to encourage people to do exactly that by considering a transition to electric vehicles.” Dally personally invited the public to visit the brand’s display at Coram’s Fields, suggesting that both bungee jumping and driving electric could be transformational experiences.
Leapmotor, which made its UK debut earlier this year, offers two distinct models catered to different needs: the compact, urban-friendly T03 and the spacious C10 SUV for families. Notably, the company recently entered a partnership with Stellantis, a global automotive powerhouse with over a century of experience in the UK market. This collaboration is expected to grant Leapmotor broader reach and credibility as it seeks to establish itself among the leading electric vehicle (EV) providers.
“Our launch gives people the chance to literally ‘take the leap’ with a bungee jump, while we aim to metaphorically help them ‘leap’ into electrified transport,” Dally explained. “Many drivers remain apprehensive about electric vehicles. However, we’re committed to offering accessible, affordable options as the UK ramps up efforts to reduce vehicle emissions and promote cleaner modes of travel.”
The current EV push in the UK is in line with nationwide efforts to meet ambitious climate targets and address growing concerns over urban air quality. Yet, many potential buyers cite range anxiety, infrastructure gaps, and price premiums as reasons for hesitation. Campaigns such as Leapmotor’s are thus as much about raising awareness and breaking down psychological barriers as they are about selling cars.
As Leapmotor attempts to carve out a niche in an increasingly crowded electric vehicle market, today’s high-flying spectacle is as much a statement of intent as it is a publicity opportunity. Whether the combination of adrenaline and education will translate into test drives and sales remains to be seen, but for now, the brand has certainly succeeded in getting Londoners—and the wider UK—talking.