**Trading Standards Clamp Down on Hundreds of Counterfeit Labubu Toys at Major Welsh Event**
In a significant operation at the Royal Welsh Show, authorities from Powys County Council have seized more than 500 counterfeit Labubu toys from various stalls, with officials warning that the fake products could pose serious threats to children’s safety. Trading standards teams discovered the fake dolls during spot checks at the major event, which took place in Llanelwedd, near Builth Wells, earlier this summer.
The seizure comes amid a surge in popularity for Labubu figures, quirky elf-like toys that have swept social media platforms and gained a cult following among collectors and young fans alike. The original Labubu, crafted by designer Kasing Lung and distributed through the renowned Chinese retailer Pop Mart, has become a must-have collectable, leading to long queues outside shops in cities such as Cardiff.
However, the dolls’ sudden fame has led to an influx of imitation products—commonly referred to as “Lafufus”—being sold at significantly lower prices. Trading standards officers have noted that these fakes are proliferating well beyond Powys, with similar seizures in Newport, Neath, Swansea, and Rhondda Cynon Taf. In Newport alone, more than 1,000 imitation dolls were confiscated by local authorities over the course of just one week.
Powys County Council representatives expressed grave concerns about the risks posed by these counterfeit items. Councillor Richard Church, a leading figure in the council, highlighted the dangers, noting, “These counterfeit toys pose serious risks to children. Small parts, such as eyes and hands, can detach and become choking hazards. Some may also contain banned chemicals that are harmful to health. The safety of our children must always come first.”
Trading standards officers explained that, in addition to obvious physical hazards, some of the items were discovered to contain chemicals that are not permitted in children’s toys sold in the UK. These substances raise concerns about longer-term health impacts, particularly among the youngest consumers.
In response to the widespread availability of these imitations, councils across Wales are urging parents, guardians, and collectors to be extra cautious when purchasing Labubu toys—whether from physical stalls, independent shops, or online marketplaces. Tips on how to spot genuine products include checking for quality of materials, unique design features, and correct packaging with requisite marks such as the UKCA/CE certification.
Among the practical tips for consumers is to scrutinise packaging—genuine Labubus arrive in a box with a matte finish and smooth texture. Characteristics unique to the real product include slightly inward-pointing ears, nine distinct teeth, bright eyes, soft fur, and seamless stitching. Official Labubu toys also feature the Pop Mart logo stamped on the right foot, with newer versions marked on the left foot under UV light, a detail fakes often attempt—but usually fail—to replicate accurately.
Furthermore, a genuine product should display the UKCA or CE safety mark, alongside the name and address of a UK importer. However, experts caution that counterfeiters are capable of faking these marks as well, so consumers are advised to perform a thorough check, especially when buying from unfamiliar or temporary sellers.
The Royal Welsh Show, being one of Wales’ largest and most reputable events, is not immune to the problem of counterfeit goods, reflecting how enterprising sellers are attempting to cash in on trends. Organisers have promised to intensify checks for next year’s show, aiming to protect both buyers and the reputation of licensed traders.
Trading standards officials reiterated their commitment to ensuring consumer safety and urged anyone who has bought a Labubu toy at recent events to review their purchase and, if in doubt, seek advice or report concerns. “We urge parents and collectors to be vigilant when purchasing these toys. If you bought one at the Royal Welsh Show—or elsewhere—please check it carefully,” added Councillor Church.
With the demand for Labubu dolls still soaring across the UK, the warning serves as a timely reminder of the importance of careful purchasing, the hidden dangers of counterfeit toys, and the need for robust regulatory checks at large public events.