### Bold Colour, Brighter Mood: New Study Identifies Pink as the UK’s Most Uplifting Hue
A recent UK-wide survey has revealed a surprising mood-boosting champion amongst colours – and it may not be the shade many would expect. Departing from the usual associations with blue skies or sunny yellows, it is **pink** which seems to most effectively elevate the nation’s spirits, especially among younger adults.
The comprehensive poll, conducted as part of the launch campaign for 7UP’s new Pink Lemonade, highlights a growing national desire for more vibrancy in day-to-day life. According to the results, a significant 72% of Britons confess that drab, colourless surroundings often leave them feeling “flat and uninspired”. The findings suggest a collective yearning for brighter, more stimulating environments, particularly in public spaces and urban areas.
Intriguingly, this craving for colour is not just about aesthetics. Nearly nine in ten participants (88%) report that introducing more colour into their environment reliably lifts their mood. Furthermore, a resounding 90% endorsed the idea of injecting their local towns and cities with dashes of bright hues in a bid to foster a more uplifting communal atmosphere. Among the spectrum, pink has captured the spotlight, coming forward as the top pick for Generation Z respondents who say it invigorates them more than any other shade.
Karen Haller, a leading authority on colour psychology and author, sheds some light on this phenomenon. She explains, “Colour can profoundly influence our emotions and behaviours, often on a subconscious level. Softer pinks can feel like a comforting embrace, providing emotional support, whereas vivid pinks empower us to stand out and express ourselves boldly. This unique versatility gives pink its distinctive power in shaping experiences in any given space.”
Recognising this newfound appreciation for pink, 7UP is organising a playful initiative – the ‘Pink Refresh Window’ – across select UK cities this August. The campaign involves the installation of eye-catching pink murals and interactive pop-up sampling windows in London, Liverpool, and Manchester. Visitors to these locations will be able to sample the crisp new 7UP Pink Lemonade free of charge and potentially collect exclusive themed merchandise, subject to availability. The aim, according to the organisers, is to help the public feel “fresher with pink”.
For those interested in taking part, the pop-up windows will be open at various venues: Londoners can visit Kachette on Old Street on 8 August, while Liverpool’s College Lane will see the installation on 15 and 16 August. Manchester’s Spinningfields will host the event on Rose Street between 21 and 22 August. Each site promises a burst of colour and flavour, hoping to inject some fun into the remaining summer weeks.
Karina Carrico, marketing lead for 7UP, shared her enthusiasm about the initiative: “At 7UP, our mission has always centred around crisp, revitalising moments. With Pink Lemonade, we aspire to encourage people to embrace both bold flavours and vibrant colours, bringing a new sense of brightness to everyday living.”
The newly released beverage is already available on Sainsbury’s shelves and is set to be rolled out to other major supermarkets and online retailers in the coming weeks, ensuring nationwide access throughout the summer months.
Those wanting further information about where to find the next ‘Pink Refresh Window’, or details about 7UP Pink Lemonade’s release, are encouraged to follow @7upuk on social media or visit their official website for updates.
As Britain collectively seeks to banish the bland and usher in a more vivid, cheerful era, it appears that pink – often associated with playfulness and positivity – is leading the charge. If this trend continues, we might just see our towns and cities transformed into brighter, happier places, one splash of pink at a time.