🚨 Big Changes at TikTok 🚨
TikTok is shaking things up and it might change how your favourite app works in the UK. They’re planning to use more artificial intelligence (AI) for content moderation. This means hundreds of jobs could disappear in their UK safety and moderation teams.
Why the change? TikTok aims to streamline its global operations and has decided to focus its resources in fewer locations worldwide. While this means some trust and safety roles will remain in the UK, many jobs will shift to other European offices and third-party providers. The new strategy will reportedly leverage AI to swiftly tackle harmful content, with over 85% of guideline breaches already being detected and removed automatically.
But what does this mean for UK users? While TikTok aims at efficiency, there’s growing concern about the effectiveness of AI over human judgment, especially when it comes to subtle or sensitive content. The Communication Workers Union warns that relying too heavily on tech could compromise user safety and quality of content moderation.
This bold move coincides with TikTok’s ongoing effort to refine its global strategy, including a flashy new office move from Farringdon to Barbican in London early next year. While TikTok promises this evolution will enhance their app’s safety measures, the conversation about balancing tech with the human touch continues.
Stay tuned for more updates on how this could impact your scroll time! 📱✨
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