Groundbreaking News: Tom Simmons’ Newest Bakery Venture Gets the Green Light

Exciting news for Cardiff brunch lovers! 🎉 Tom Simmons is expanding his much-loved Ground bakery empire with a brand new location in Whitchurch. This will be the fifth branch of Ground, adding to its popular spots in Pontcanna, Penarth, Cowbridge, and Canton. It’s no secret that Ground has been a hit since the first bakery opened in Pontcanna back in 2021. The new Whitchurch branch, located on Merthyr Road, has officially been given the green light by Cardiff Council!
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The soon-to-open venue will offer a delicious array of hot and cold drinks, pastries, soups, and toasted sarnies. Just a stone’s throw from Domino’s and opposite Against the Grain, it’s set to become a favourite hangout for all you foodie fans out there. 🥐☕
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One of the standout items on their menu is the special overnight bacon, cured for up to 48 hours and cooked to perfection. Whether you like it crispy or tender, this bacon is a must-try!

Tom Simmons, the brains behind Ground, first grabbed attention when he opened Thomas by Tom Simmons in Pontcanna in 2020, earning accolades such as the AA Welsh Restaurant of the Year 2024/25. His culinary journey began as the youngest ever participant to reach the MasterChef: The Professionals quarter-finals in 2011. Now, with backing from Welsh rugby icon George North, Tom and his partner Lois continue to bless Cardiff with scrumptious delights.

And here’s a tip for all the brunch aficionados: Ground currently has an unbeatable two-for-one breakfast deal every Tuesday from 9am to 3pm. A perfect chance to try their renowned breakfast baps and ‘eggs your way’ with a friend! 🥳

Keep an eye out for updates on the Whitchurch opening and make sure to swing by for a slice of the scrumptious action! 🥯🌟