A cheeky nod from Aldi to Lidl? Yes, please! Aldi’s witty social media post had fans laughing after they reclaimed their title as the UK’s cheapest supermarket. After falling short in July, Aldi bounced back in August, much to their delight. They shared: “All good things must come to an end. Apparently, we’ve got some apologising to do. Lidl, we’re really, actually, properly sorry.” With that, Aldi took a playful jab at their competitor over last month’s temporary win. For those keeping track, Aldi has now claimed the least expensive crown for 21 months out of the last 22.
Which? revealed that Aldi’s average basket cost £127.92, retaking the crown from Lidl, while Asda stood tall among traditional supermarkets at £139.42. Meanwhile, Waitrose, stood as the priciest option at a whopping £172.61. Aldi continued to charm with their post: “Bet you even treated yourself to a slice of that f-tier caterpillar cake in celebration. We took our 2nd place with pride. Not like anyone’s doing a Lidl price match, are they?”
Fans were quick to praise, with comments like, “These posts give me life,” and “Aldi throwing shade at every other supermarket.” The playful sass brought a smile to many, with one fan adding, “At a time when the country feels like it’s going to pot, I’m really loving the banter between you guys. Keep it up, it’s making me smile.”
And as final proof of their cheeky confidence, Aldi closed off with a little dig at their infamous middle aisle. Well played, Aldi, well played! 🌟#AldiVsLidl #SupermarketSass