π Exciting news from the world of athletics! As the World Athletics Championships kick off in Tokyo, British and Northern Irish athletes have a powerful new ally β Novuna! π


This summer, Novuna has stepped up as the title sponsor for the Great Britain & Ireland athletics team. With a cracking line-up, led by Olympic champ Keely Hodgkinson, our athletes are geared up to take on the world. Fresh from her thrilling 800m gold in Paris, Hodgkinson is ready to complete her trio of major titles. πͺπ

Theresa Lindsay, Chief Marketing Officer, shared, βThis sponsorship marks an exciting new chapter for our brand. We’ve found a kindred spirit in athletics, a sport built on grit, ambition, and team spirit. These qualities mirror our own ethos.β π€
π Why choose athletics? According to Lindsay, itβs about connecting with courage, resilience, and dreams β much like how Novuna operates, forging strong partnerships and sticking by them through thick and thin. This isnβt just a sponsorship; itβs a commitment to supporting our athletes to shine beyond the Olympic spotlight.
As the championships unfold, Novuna aims to bring us closer to the stories, passion, and dedication behind every performance. Whether in sports or business, itβs all about commitment and belief in your goals. π
No matter the arena, Novuna is here to champion dreams and help people and businesses achieve what truly matters. Together, we make the important things happen. π
πββοΈπ¨ Stay tuned as our incredible athletes, including shining stars Dina Asher-Smith, Daryll Neita, and Katarina Johnson-Thompson, aim for the stars in Tokyo. This is more than a partnership β it’s a rallying call for the future of British athletics! π¬π§
#NovunaAthletics #TokyoWorldChamps #BritishAthletes #SupportOurStars ππ