Tesco’s fruit and veg aisle just got a delightful makeover thanks to some imaginative kids! Say hello to “Cute-cumbers” (cucumbers) and “Velvet Tennis Balls” (peaches), alongside the likes of “Squishy Marbles” (blueberries) and “Fairy Umbrellas” (mushrooms). This colourful initiative is part of the Tesco Fruit and Veg for Schools programme, encouraging kids to give these healthy options a try.
In its second year, this programme is already a hit. Last year alone, over 400 schools received fresh produce, benefiting around 140,000 students. This year, it expands to 550 schools, with support from the British Nutrition Foundation, ensuring that even more children gain access to healthy fruits and veggies.
The programme’s impact is clear: a whopping 82% of kids are more likely to try fruits and veg if they get a cool recommendation, while 61% love to follow their friends’ healthy eating habits! Parents find it challenging to introduce new fruits and veggies at home. Still, with fun names and vibrant descriptions, like “Tiny Trees” for broccoli, the task becomes a bit easier.
Ashwin Prasad, Tesco UK CEO, expressed his delight at the programme’s success, highlighting the positive changes seen in participating schools. Elaine Hindal of the British Nutrition Foundation echoed this sentiment, celebrating the healthier habits nurtured in young people. And Harriet Hodgson from Coed y Dderwen Community Primary School has seen first-hand the fantastic impact, with improvements in attendance and concentration.
Kudos to the kids for making healthy eating incredibly fun and to Tesco for bringing this fantastic initiative to life! 🌈🍏🍌 Join the movement and bring a splash of creativity to your next shop. What’s your favourite fruit or veg nickname? Share in the comments below! 🍉✨