Decline in Kids’ Vocabulary Linked to Increased Screen Time, Study Shows

🔍 **Words on the Line: Is Screentime to Blame?**
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New research has revealed that 70% of people think today’s children use fewer words than past generations, with many struggling to express themselves confidently. A whopping 74% of adults point the finger at screens—phones, tablets, and TVs—as culprits hindering their speech development.

Even though parents want to boost their kids’ vocabulary at home, only a tiny fraction feel they know how to do it effectively. That’s where broadcaster and word aficionado Susie Dent steps in! She’s teamed up with Soreen, the beloved malt loaf brand, to jazz up our language skills with a fun twist.

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Introducing “Wordplay” packs! These limited-edition Soreen Lunchbox Loaves come with more than just a delicious snack. They’re packed with fun new words, definitions, and delightful origin stories that can spark conversations and enrich vocabulary. Susie Dent believes moments, even as small as snack-time, can become learning opportunities. From quirky words like ‘kerfuffle’ to ‘hullabaloo’, these packs aim to make language lively and engaging.

Soreen’s Liz Jacobs adds, “Wordplay fits effortlessly into busy family life, offering a snack, a smile, and a chance to learn together.”

Look out for these special packs in supermarkets nationwide and get ready for a word-filled adventure. Who knew snack time could be the stepping stone to growing your child’s vocabulary? 🗣️✨