Rochelle Humes took the spotlight at London Fashion Week with a stunning statement look! The Saturdays star, 36, attended the highly-anticipated Marques ‘Almeida show, where she watched an inspiring showcase of intergenerational models rocking a new capsule collection. In an era where sustainability is key, these pieces are designed to last for years, bringing a fresh take on fashion that stands the test of time.
Held at the iconic 22 Bishopsgate, the show highlighted the cool collaboration between Marques ‘Almeida and Dylon Detergent. The focus was all about long-lasting fashion. Rochelle shared her thoughts on the importance of garment care: “It’s such a special moment to celebrate the Marques ‘Almeida and Dylon collaboration. Looking after your clothes ensures they stay at their best,” she said.
She added a touch of her personal life, mentioning how her daughter Alaia is already eyeing up her wardrobe, a testament to why she’s keen on preserving her favourite pieces. Rochelle believes the gentle cleaning power of Dylon is perfect for maintaining vibrant colours and delicate fibres.
Dylon’s collaboration with Marques ‘Almeida showcased how their Triple Renew formula can extend the life of seven pieces in the collection, encouraging fashion lovers to cherish and pass down their clothes. Brand founder Marta Marques emphasised sustainability, “We’re not about fast fashion or fleeting trends; we want our clothes to hold memories and be worn for as long as possible.”
In the realm of fashion, there’s a shift happening. With enough clothes globally to dress future generations, people are becoming more conscious. Dylon’s recent poll shows a surprising 81% of Brits have clothes they’ve never worn, but Gen Z is embracing the trend of vintage and pre-loved fashion. A significant 81% of young adults own items passed down to them, while 64% are ready to continue this trend by passing their own items forward.
Are you on board with sustainable fashion, or do you still love the thrill of fresh, fast fashion? Let us know your thoughts!