Coffee lovers, it’s time for a taste revelation! 🕵️♀️☕ A recent Which? taste test put 12 instant gold blend coffees under the spotlight, with 68 eager coffee fans on the panel. Surprisingly, it wasn’t the big brands like Nescafé, Kenco or Douwe Egberts stealing the crown! 👑
The spotlight shines on supermarket stars M&S and Waitrose, who both claimed the top spot with their own-label blends. Each scored a robust 70%, impressing with flavour, aroma, and appearance. M&S’s Gold Instant Coffee, priced at £7.25 for 200g, stood out for its Fairtrade credentials and balanced bitterness, while Waitrose offered a more pocket-friendly option at £3.70 for 100g.
Nescafé and Douwe Egberts both sit comfortably in second place, tying with a score of 69%. Though slightly pricier, these well-known brands were praised for aroma and flavour—definitely worth snagging during a promo!
Aldi’s Alcafe Gold Roast claimed the Which? Great Value title, tying in third place with Kenco Gold Indulgence at 68%. At just £2.65 for 200g, Aldi’s brew offers a delightful aroma and flavour without breaking the bank. Testers appreciated its affordability, suggesting just a touch more coffee zing could make it perfect.
Instant coffee proves you don’t need a fancy machine for a flavoursome fix, and supermarket brands are leading the charge for both taste and budget. So next time you’re coffee shopping, perhaps skip the big names and give these supermarket gems a try. Your wallet—and your taste buds—might just thank you! 🎉☕ #CoffeeLovers #TasteTest #SupermarketWins