Why is Gianni Infantino seemingly everywhere during the World Cup broadcasts? BBC and ITV viewers have noticed the FIFA president recurring on their screens, and here’s why: it’s all about adhering to broadcast rules! Thanks to a deal between FIFA and Host Broadcast Services, broadcast teams are required to sneak in shots of senior officials, including Infantino, during matches.
Whether we like it or not, these VVIP moments are locked in as part of their duties. The rule guarantees that FIFA’s elite, like Infantino, appear globally, adding a layer of glamour and authority to the games.
Infantino, making the rounds via private flights to attend as many matches as possible, ends up as a common sight for viewers. Directors have been on hand to capture shots of him passionately engaging with the game while wisely avoiding anyone catching him on his mobile phone!
While it’s just ‘business as usual’ according to FIFA, fans aren’t entirely thrilled. Viewers across the globe are raising eyebrows and voices, grumbling when match action takes a backseat to these cut-ins.
To sidestep potential booing from the crowd, producers often choose not to show him on the massive stadium screens—a tactic to prevent spontaneous stadium-wide jeers from leaking into international broadcasts.
Despite the mix reactions, the behind-the-scenes reason for these frequent appearances isn’t about favouritism, it’s a scripted feature! What do you think, should there be less VIP, and more game time? Let’s hear your thoughts! ⚽️📺