Meet Sam Takahashi, the former “most charming criminal” in Wales who claims to be a changed man. At 34, this Newport native gained notoriety when a video outside Cardiff magistrates’ court went viral, capturing his laid-back response to questions about his £432,914 earnings from cocaine dealing. Dubbed charming and polite, Sam now says those days are firmly behind him.


Once part of a major drug network, Sam’s journey began in a tough childhood in Newport. He struggled with bullying and depression, turning to drugs at age 14 after a personal tragedy. Over time, a job as a barber wasn’t enough to support his habit, leading him deeper into the cocaine trade.
Sam candidly shares his story of excess: extravagant holidays and splashing cash to help others, while living a flashy lifestyle with designer goods. He admits now that the chase for respect in the underworld was misguided, acknowledging the damage caused, especially to those he once supplied.

In prison, facing personal tragedies and suicidal thoughts, Sam transformed. Clean from drugs, he found solace in writing rap and helping others in need. He even entertained hopes of opening a wellness centre, dedicated to creating community and offering support.
Released early due to prison overcrowding, Sam’s focus is now on using his past experiences to guide others away from the path he once trod. He’s happy his ex-fiancée found new love, remaining tight-lipped on personal matters, yet hopeful for the future.
Sam’s story is a tale of redemption, struggle, and the desire to make amends. He’s determined to share his love, wisdom, and lessons learned, creating positive change and setting an example for those seeking a new direction in life.