🚶‍♀️🛒 Are you ditching your trolley at the supermarket? You’re not alone! A recent survey of 2,000 UK adults reveals that over a third of us have left a shopping trip midway due to common annoyances. From long checkout queues and crowded aisles to hard-to-find products, it seems the supermarket can be more of a battleground than a playground.
Interestingly, Gen Z is most likely to abandon ship, with over half saying they’ve cut shopping trips short. What they’re calling ‘supermarket sins’ range from wobbly trolley wheels and unclear pricing to poor signage and unhelpful staff. It seems these everyday challenges can turn a simple shopping trip into a frustrating ordeal.
One area often overlooked is how these issues impact people with visual impairments. More than half of those surveyed have never considered shopping from the perspective of someone who is blind or partially sighted. Yet, barriers like unclear labels and inaccessible store layouts can make supermarkets daunting for over two million visually impaired people in the UK.
In a bid to raise awareness and support, Robinsons Fruit Shoot has teamed up with Katie Piper to introduce NaviLens technology. This innovation allows products to be scanned from a distance, offering audio information and navigation to help visually impaired shoppers enjoy a more independent and confident shopping experience.
Sadly, only 14% of respondents think supermarkets do enough to accommodate those with visual impairments. However, 40% say they’re more inclined to buy from brands that champion accessibility. Clearly, there’s room for improvement!
And let’s be honest, haven’t we all been a bit guilty of some supermarket sins ourselves? Whether it’s blocking aisles, abandoning trolleys in random spots, or leaving items in the wrong places, a little more mindfulness could make everyone’s shopping experience smoother. 🙌
What are your top supermarket frustrations? Share in the comments! ⤵️