**Debate Ignites Over Plans for New Lidl Store Near Tenby**
A proposal to construct a new Lidl supermarket just outside the renowned Welsh seaside town of Tenby has sparked intense debate among local residents, councillors, and business owners. The suggested development would see the German discount retailer open its fourth outlet in Pembrokeshire, aiming to serve both the community and the many visitors to the region.
The site earmarked for the new store sits beside the A478, a main artery connecting Tenby with New Hedges and the surrounding villages. According to the supermarket chain, the move is intended to meet increasing demand for affordable groceries in the south-west of the county. Lidl currently operates successful stores in Haverfordwest, Milford Haven, and Pembroke Dock, and also has a significant presence nearby in Carmarthen.
To encourage community participation, Lidl has already organised two public drop-in sessions, giving residents an opportunity to scrutinise proposals and express their opinions. Early feedback from these events has reportedly shown considerable backing from locals, many of whom are keen to see greater shopping options and lower prices. This is particularly significant for a town like Tenby, which becomes heavily reliant on tourism during peak seasons, intensifying the need for robust infrastructure and accessible amenities.
Nonetheless, the project has not been universally welcomed. Rhys Jordan, the local county councillor representing St Florence and St Mary Out Liberty, has voiced reservations, primarily criticising the suitability of the location itself rather than the concept of an additional supermarket. He cited concerns about the proposal’s alignment with the area’s current development plans and suggested that alternative sites could prove less disruptive to existing communities and local infrastructure.
“I want to make it clear that I am in favour of bringing another supermarket to this part of Pembrokeshire,” Councillor Jordan explained. “There is undoubtedly a benefit in terms of both cost of living and employment. However, I believe the position currently on the table fails to consider the specific needs and characteristics of this locality. It may not be the best option available, and I intend to submit my concerns through the official channels.”
Jordan is encouraging everyone with a stake in the development to participate actively in the ongoing public consultation. He emphasised that community feedback at this stage is vital and could ultimately shape the outcome, whether or not the Lidl scheme moves forward in its present form.
Should planning permission be granted, Lidl’s new branch would comprise key features aimed at modern shoppers, such as an in-house bakery, a large 1,334-square-metre sales area, accessible toilets, and baby-changing spaces. Outdoors, designs propose 103 parking spaces, rapid electric vehicle charging points, as well as storage for bicycles under cover.
Lidl’s management argues the store, if approved, would create up to 40 jobs locally and further “increase local shopping choice” while supplying the affordable products the brand is known for. The company is currently conducting a formal consultation and plans to submit its application to Pembrokeshire Council at the conclusion of this process.
Employing more than 34,000 people across the UK and boasting over 960 stores nationwide, Lidl regards its ongoing expansion in Wales as a mark of consumer trust and demand. The company says its investment in smaller communities is central to its growth strategy and its promise to offer value.
As the debate continues, the outcome will hinge on striking a balance between attracting investment and preserving the character and sustainability of Tenby and its adjoining communities. With strong feelings on both sides, this planning dispute looks set to remain on the local agenda for some time yet.