**Meghan Markle Celebrates the Launch of New Rosé Wine with Heartfelt Toast**
Meghan Markle, the Duchess of Sussex, has marked the release of her latest rosé wine with a celebratory message, declaring it a “beautiful day” for her growing lifestyle brand, As Ever. This new launch, a 2024 vintage from California’s famous Napa Valley, arrives hot on the heels of her previous batch, which saw swift demand, reportedly selling out in less than an hour just last month.
In a candid Instagram video shared with her followers, Meghan is seen personally unveiling the first bottle from the fresh line-up. The Duchess, surrounded by delicate arrangements of pink and cream blossoms, uncorks a labelled “Bottle #1”, offering viewers a close look at the wine’s cork stamped with the As Ever insignia. The social media post was accompanied by the words, “Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rosé is live @aseverofficial,” signalling the official arrival of the highly anticipated beverage.
The newly launched rosé appears to mirror the profile of the 2023 edition, with tasting notes describing gentle minerality, subtle stone fruit aromas, and a lingering finish. Retailing at just over £67 for a minimum purchase of three bottles, the wine is currently available exclusively to US customers, as international shipping is not yet offered.
Beyond wine, As Ever has established itself as a multifaceted brand, offering an assortment of lifestyle products ranging from baking mixes and herbal teas to decorative flower sprinkles and fruit preserves. The brand’s social media presence was further amplified with a post showcasing the branded corks and inviting customers to “enjoy your last sips of summer” with the latest vintage.
The product itself boasts several distinctive features. The rosé comes in a clear, elegantly-designed bottle, with a white label trimmed in gold detailing. Its alcohol content sits at 13.5%, which is fractionally lower than the previous year’s release. The website emphasises that the wine was “thoughtfully curated by Meghan, Duchess of Sussex” and is “made to be enjoyed with the ones you love,” underscoring its positioning as a beverage for convivial moments.
Keen oenophiles will note that buyers cannot order fewer than three bottles at a time, in line with the brand’s previous sales strategy. A set of three bottles is priced at 90 US dollars (approximately £67), while a six-pack offers a 12% discount at 159 dollars (around £119), and a case of twelve is available for 300 dollars (roughly £225), representing further savings.
This latest activity comes as Meghan reflects on her personal milestones as well. In a late Instagram update referencing her recent birthday, the Duchess expressed gratitude to her husband, Prince Harry, her close friends, and her family for making her day special. She extended thanks to her wider circle of supporters, writing, “To those of you I don’t know, but who send love every day – thank you so much. Please know I feel it and appreciate it,” sharing a heart emoji to close her message.
Meghan and Prince Harry famously transitioned to life in California five years ago, seeking greater independence after stepping away from royal duties in the United Kingdom. Their relocated base is notably close to Napa Valley, one of the world’s most acclaimed wine regions, which lies just 50 miles from San Francisco.
Meghan’s continued ventures into lifestyle and wellness products continue to draw attention from both her supporters and critics. Yet, her latest rosé release highlights the sustained appeal of her brand and the enduring interest in her post-royal entrepreneurial journey. As she toasts to new beginnings, the Duchess seems determined to make the most of California’s abundant produce—raising a glass not only to summer’s end but also to new chapters ahead.