Next Acquires High-End Shoe Label: Retains All Store Locations Amid Purchase

Exciting news for all fashionistas! 👜👠 Iconic luxury footwear brand Russell & Bromley has found a new home at Next in a major ‘rescue deal’. While its future seemed uncertain, this strategic move aims to preserve the brand’s legacy.
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Russell & Bromley, with its rich history dating back to 1879, is known for its exquisite range of men’s and women’s footwear, bags, and accessories. The brand currently boasts 36 stores and nine concessions across the UK and Ireland, employing around 440 people.
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But there’s a twist! Only three Russell & Bromley stores will keep their doors open – Chelsea, Mayfair, and the Bluewater Shopping Centre. As the company undergoes this significant transition, CEO Andrew Bromley believes this sale is the best way to secure a bright future for the brand.

Join the discussion! What are your thoughts on this iconic brand’s new chapter? Let us know in the comments below! 🗨️💬

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