🏉 Exciting times for rugby fans! A new breakaway league is about to shake up the rugby scene, and it’s coming from the dynamic duo behind Sunderland FC. Kyril Louis-Dreyfus and Juan Sartori are looking to bring some real action-packed excitement with their Ultimate Sevens project. 🌟
After Mike Tindall’s ambitious R360 plan for a rebel league stirred the pot in the 15-a-side game, Ultimate Sevens is aiming for a similar shake-up, this time focusing on rugby sevens. With seven men’s and seven women’s teams, each linked to a franchise owner, this league promises a high-octane spectacle across major European cities like London, Dublin, and Paris.
Tom Burwell, BSG’s chief executive, is confident they can draw more attention to this exciting version of the game. Picture this: knockout tournaments finished in just four hours on a Thursday evening! Perfect for today’s sports fans who crave short, sharp bursts of entertainment.
Having seen success with Sunderland, Burwell and Co. are now targeting top talent for this venture, including USA powerhouse Ilona Maher and French sensation Antoine Dupont. With a solid funding base, they aim to offer year-round contracts to the world’s best sevens players, ensuring thrilling matchups and a showcase of rugby at its finest.
They believe the current three-day tournament format needs a revamp and that there’s potential to draw fans back to a more compact and thrilling version of sevens. With a potential eight-figure valuation already in place, the anticipation is building as Ultimate Sevens prepares to launch next August.
The stage is set for a thrilling re-imagining of rugby sevens, promising more excitement and growth for the sport. Keep your eyes peeled for more developments as they unfold! 🏆🔥 #UltimateSevens #RugbyRevolution #RugbySevens