Rugby fans are swapping their pints for something stronger! As the Exeter Chiefs face Northampton Saints in the PREM final, a new trend is shaking up matchday rituals. A survey of 2,000 rugby fans reveals that a whopping 85% are up for ditching beer for whiskey, and Buffalo Trace bourbon is leading the charge. To spice up the final weekend, they’ve opened the exclusive ‘Hidden Den’, a secret bourbon bar at The Fox near Twickenham. This sleek spot offers fans a taste of luxury, featuring signature highballs and the irresistible Buffalo Trace & Ginger. It’s the perfect mix of tradition and a modern twist that rugby enthusiasts are loving.
Rugby star Elliot Daly says, “The Hidden Den is a brilliant idea because it adds something unexpected to the matchday experience while still keeping that social atmosphere rugby fans love.” With more than 70% of fans keen to discover hidden whiskey bars, it seems like whiskey is the new MVP of rugby gatherings. Experience this new side of rugby with Buffalo Trace—one of the world’s most decorated distilleries, offering a taste straight from Kentucky’s historic heartland.
Ready to embrace this new trend and add a dash of sophistication to your rugby days? 🍹🏉