Sugar Tax to Impact Ready-to-Drink Milkshakes and Coffee Beverages

Heads up, milkshake and latte lovers! 🍫☕ Big changes are coming as the UK Government extends the sugar tax to include your favourite pre-packaged milk drinks starting January 1, 2028. 📅 The threshold for sugar in drinks is being lowered from 5g to 4.5g per 100ml, aiming to rake in an extra £40m to £45m a year.
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But don’t worry, your café latte fix is safe for now. Only those bottled and packaged milk drinks in shops will feel the squeeze. The big idea? Curb the nation’s sugar intake and give a boost to healthier choices! 🍏
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Since its introduction in 2018, the sugar tax has already been a game-changer, leading to a 46% drop in sugar content in soft drinks. Now, the focus shifts to milk-based drinks to further tackle obesity, especially among children.

In Wales, the government is also set to tighten the reins on junk food marketing. 🛒 Upcoming regulations will impose restrictions on the sale and promotion of foods high in fat, sugar, and salt, including items like yoghurt, cereal, pizza, and chocolate. Those tempting three-for-two offers? They’re on the chopping block, as are strategic displays near checkouts. 🛍️

It’s all part of a push to steer us towards healthier choices and bring down obesity rates. So next time you’re shopping, keep an eye out for these changes and consider reaching for healthier options. Let’s raise a toast (of low-sugar milk!) to a healthier future! 🥛✨