🛒💸 UK shoppers are feeling the pinch, with monthly grocery bills up by £120 compared to last year! Many Brits are making tough choices, cutting back on fresh fruit and veg to save cash, with 34% reducing their fresh produce intake. Shockingly, 82% now miss out on their five-a-day. 🍏🌽
New research highlights this trend, revealing that 40% of shoppers are switching from branded goods to supermarket own-labels, while 31% opt for frozen over fresh produce. Yet, despite the switch, a whopping 83% of people don’t realise the benefits frozen options can offer. ❄️🥦
Peter Judge, a spokesperson for Choose British Peas, debunks the myth, saying, “Frozen veggies can be more nutritious than fresh since they’re frozen within hours of harvest, locking in nutrients.” Plus, frozen options help reduce waste, as you can use just the amount you need! 🍽️✨
With food inflation squeezing household budgets, maybe it’s time to ‘give peas a chance’ and explore frozen goods as a wallet-friendly way to hit those nutrition goals without breaking the bank. 🥕🌟
How are you managing your food budget? Share your tips in the comments! 💬👇