Get ready for Easter 2026 with some exciting news for hot cross bun lovers! 🐣🥳 Consumer group Which? has just revealed the best hot cross buns in the UK, and guess what? You don’t need to break the bank for these beauties. At just 35p each, Asda’s Exceptional Extra Fruity Hot Cross Buns have been crowned the ultimate champions in a blind taste test involving over 400 buns and a panel of 75 tasters. That’s right, these delightful treats beat out more expensive competitors like Waitrose and Sainsbury’s. 😍


The testers loved Asda’s buns for their appealing look, perfect texture, and sweet, fruity flavour. With a score of 77%, they share the top spot with M&S, but the real bonus is that Asda’s buns also snagged a Great Value badge—costing just £1.40 for a pack of four. Meanwhile, M&S’s Luxury Hot Cross Buns, although equally tasty, are priced at £2.50 per pack.
Sainsbury’s Taste The Difference Fruity Hot Cross Buns weren’t far behind with a 75% rating, praised for their soft texture and balanced sweetness. However, some thought they could do with a tad more spice.

Over at Tesco, their Finest Extra Fruity Hot Cross Buns were noted for a soft texture and generous fruit content, but some tasters wanted a bit more spice and sweetness. Lidl and Aldi’s offerings, priced at 37p each, were appreciated for their taste and texture, though they fell slightly short on spice.
On the downside, Waitrose’s Richly Fruited Hot Cross Buns came in last, with some testers finding them dry and lacking in strong spice and sufficient fruit. 📉
So there you have it, folks! Get your Easter shopping list ready and fill your baskets with these budget-friendly, taste-bud-approved hot cross buns from Asda. Your taste buds and wallet will thank you! 🛒✨