Big changes are coming for Welsh football! The Football Association of Wales (FAW) is poised to end its longstanding partnership with Adidas and team up with the up-and-coming brand, Sudu. Since 2013, Adidas kits have become iconic symbols of Welsh football, capturing memorable moments from Euro 2016, Euro 2020, and the 2022 World Cup in Qatar, as well as the Wales Women’s Euros.
Adidas has a rich history with Wales, initially supplying kits from 1980 to 1987 and then again from 2013. Their legacy includes unforgettable designs that fans have cherished, including a special shirt celebrating the FAW’s 150th anniversary. However, it’s time for a new chapter.
Sudu, while new on the scene, isn’t entirely unknown. The brand has been making waves as the official technical kit supplier for Wolverhampton Wanderers since the 2024/25 season. Offering bespoke designs and a unique club-specific feel, Sudu promises to bring a fresh and modern look to Welsh football.
This switch marks the beginning of a new era, paving the way for Wales’ journey towards co-hosting Euro 2028 on home soil. With the recent heart-breaking penalty exit against Bosnia and Herzegovina in the World Cup playoffs, Wales is gearing up to build for the future. The FAW is driving an ambitious investment strategy across grassroots facilities and league reform, even amidst financial challenges from missing out on major finals.
Stay tuned as Wales embarks on this exciting partnership with Sudu, promising a fresh look for our national team as we set our sights on future glory! 🏴✨ #WalesFootball #NewEra #Sudu