Exciting news for Porth! 🏦 Breakthrough moment as Ecology Building Society is set to open its very first high street branch in town, taking over the old hardware store on Hannah Street this April. 🌟 In a bid to combat the “banking desert” left as major banks have exited, this new branch will not only offer savings and mortgage services but also provide free cash services to everyone, even those without Ecology accounts. Plus, it’s bringing at least three new jobs to the area!


But it’s not just about banking. This space is designed as a community hub, opening its doors for local groups to gather and hold activities. This initiative aims to reinstate personal service and connection, filling the gaps left by profit-driven banking giants.

Gareth Griffiths, the chief executive of Ecology, highlights the importance: “Communities like Porth have felt abandoned. We’re stepping in to meet those needs and help rebuild local ties.”
And there’s more to cheer about! Rhondda Cynon Taf Council has backed this transformation with the help of UK Government Shared Prosperity Funding, breathing new life into an otherwise empty property. 💼🏗️
Councillor Mark Norris expressed excitement about the benefits this new branch brings, from boosting local employment to providing valuable community facilities.
As high street bank closures continue across Wales—with over 62% shutting in the past decade—initiatives like this are vital. Rachel Springall from Moneyfacts applauds this effort, stressing the need for personal banking services and community support.
Feeling inspired? Get ready for this positive change coming soon to Porth. Let’s build on the town’s amazing sense of pride and community. đź’š
Stay tuned for more updates as Porth’s newest venture unfolds! 🥳